AS DIMENSÕES DO ENGAJAMENTO NO CONTEXTO DE NEGÓCIOS: UMA REVISÃO SISTEMÁTICA DA LITERATURA E AGENDA DE ESTUDOS FUTUROS

Bruno José Viana Kortz, Éderson Luiz Piato

Resumo


O avanço tecnológico, principalmente com as redes sociais, impulsionou o fenômeno do engajamento em diversos setores produtivos, reformulando teorias e metodologias organizacionais e estabelecendo novas relações entre stakeholders. Este estudo visa oferecer uma revisão sistemática da literatura para mapear as principais dimensões do engajamento no contexto de negócios e identificar oportunidades de pesquisa. A análise de 688 artigos indexados nas bases Scopus e Web of Science foi realizada por meio do software VOSviewer, o que permitiu identificar padrões de engajamento em quatro dimensões principais: cliente, colaborador, corporativa e stakeholder. Os achados contribuem para o campo ao evidenciar a complexidade multidimensional do engajamento e sugerem uma agenda de pesquisa futura que explora novas abordagens de mensuração e integração estratégica do engajamento como um fator central para o desempenho organizacional. Esses resultados oferecem implicações práticas e acadêmicas ao destacar a relevância do engajamento para aprimorar as relações organizacionais e a performance empresarial.

 

 


Palavras-chave


consumidor, stakeholders, colaborador, performance, bibliometria.

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Referências


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DOI: https://doi.org/10.13059/racef.v16i1.1196

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